04 Oct Management of Bank`s structure change with customer satisfaction approach
In the present competitive world, customer satisfaction and loyalty is the principal need of organizations and leads to value creation. Customer loyalty is one of the most important goals of the marketing sector of any organization. The methods of value creation, the importance of assets and production of wealth challenge the traditional methods. A new method will be successful when admitted by customers, and this is more important in service organizations. Today, organizations have focused on customer absorption, retention and relationship as a commercial partner rather than increasing the market share. Banks have been no exception to this rule and try to develop and improve their performance in relation to customers with customer-oriented approach. After examining the banks’ structure, we will deal with how to manage their structure change in this article.
Keywords: Customer Relationship Management, Change Management, Bank
Service Structure, Customer Satisfaction