Amir Zakaria Consulting Group | brand slogan vs brand tagline
brand slogan vs brand tagline
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Brand Slogan VS Brand Tagline

Brand Slogan VS Brand Tagline

 

Brand Slogan

Brand Tagline

Used only for one product, or one campaign

Used for a company

Advertise a specific aspect of a product or service

Is used consistently for a company as a whole

Change regularly

Used consistently

Product tagline

Company tagline

Position a brand

Don`t position a brand

Usually reasons to buy

Usually transfer feeling

 

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