03 Dec Brand Slogan VS Brand Tagline
Brand Slogan |
Brand Tagline |
Used only for one product, or one campaign |
Used for a company |
Advertise a specific aspect of a product or service |
Is used consistently for a company as a whole |
Change regularly |
Used consistently |
Product tagline |
Company tagline |
Position a brand |
Don`t position a brand |
Usually reasons to buy |
Usually transfer feeling |
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