Amir Zakaria Consulting Group | Amir Zakaria
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Author: Amir Zakaria

Customer Satisfaction and Customer Loyalty Satisfying customers is the ultimate goal of every business, due to its potential impact on repeat purchasing behaviour and profits (Kim, Li, & Brymer, 2016; Ryu et al., 2012). The definition and conceptualization of customer satisfaction varies throughout marketing literature. For...

  Brand Slogan Brand Tagline Used only for one product, or one campaign Used for a company Advertise a specific aspect of a product or service Is used consistently for a company as a whole Change regularly Used consistently Product tagline Company tagline Position a brand Don`t position a brand Usually reasons to buy Usually transfer feeling    ...

Marketing automation involves a software platform that can be used to deliver content based on specific rules set by users. The objective is to attract, build and maintain trust with current and prospective customers by automatically personalizing relevant and useful content to meet their specific...

Sales-marketing interface (SMI) research aims to understand the interdependence between sales and marketing   in order to successfully develop and implement marketing strategies. Extant SMI research has emphasized the fact that sales and mar keting   are   the    two    primary    customer-facing functions  (Rouziès & Hulland, 2014), which...

Customer journey mapping (CJM) is an increasingly popular strategic management tool praised by both academics and practitioners for its usefulness in understanding an organization’s customer experience. Although academic and managerial literature is replete with CJM articles and many service organizations employ the process, confusion still...

You may not be promoted to a manager position but you will definitely need to plan the way your time will be spent, hence time management. If a completion date is not assigned to your project, you will likely be asked to provide one and...

Data mining is the process of knowledge discovery in datasets (Roiger, 2017). It summarizes all analysis procedures required in order to identify interesting trends and patterns within data and includes data preparation and data modeling (Gola, 2018). In recent years, the Internet of Things (IoT) has...

The essence of benchmarking is the process of identifying the highest standards of excellence for products, services, or processes, and then making the improvements necessary to reach those standards, commonly called "best practices" (Elmuti et al, 1997). Benchmarking is a tool for improving performance. ECU defines...

The companies, which compete in the rapidly changing industries, are always trying to fulfill the demands of their customers. Global markets are guiding the companies to create versatile supply for the customers’ growing demands, and that creates fierce competitions in the existing industries (Rafique et...