Amir Zakaria Consulting Group | Amir Zakaria
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Author: Amir Zakaria

The growth and the popularity of online shopping have boosted the digital marketing and affiliate strategies. Affiliate marketing is an online marketing practice that promotes the goods and services of other businesses to earn commissions and sales leads and is considered a promising method (Dwivedi...

Technological advancements have started to demand the need for information systems to survive in the business world. There is an inherent need to be fast and efficient to conquer the market. In order to reduce time to market there is a need to shorten the...

  The lean startup methodology has been steadily gaining widespread popularity during the past few years. As part of this trend, startup accelerator programs have begun to adopt the methodology as their main organizing framework. The findings show that the lean startup methodology influences how entrepreneur-coach...

Customer Satisfaction and Customer Loyalty Satisfying customers is the ultimate goal of every business, due to its potential impact on repeat purchasing behaviour and profits (Kim, Li, & Brymer, 2016; Ryu et al., 2012). The definition and conceptualization of customer satisfaction varies throughout marketing literature. For...

  Brand Slogan Brand Tagline Used only for one product, or one campaign Used for a company Advertise a specific aspect of a product or service Is used consistently for a company as a whole Change regularly Used consistently Product tagline Company tagline Position a brand Don`t position a brand Usually reasons to buy Usually transfer feeling    ...

Marketing automation involves a software platform that can be used to deliver content based on specific rules set by users. The objective is to attract, build and maintain trust with current and prospective customers by automatically personalizing relevant and useful content to meet their specific...

Sales-marketing interface (SMI) research aims to understand the interdependence between sales and marketing   in order to successfully develop and implement marketing strategies. Extant SMI research has emphasized the fact that sales and mar keting   are   the    two    primary    customer-facing functions  (Rouziès & Hulland, 2014), which...

Customer journey mapping (CJM) is an increasingly popular strategic management tool praised by both academics and practitioners for its usefulness in understanding an organization’s customer experience. Although academic and managerial literature is replete with CJM articles and many service organizations employ the process, confusion still...

You may not be promoted to a manager position but you will definitely need to plan the way your time will be spent, hence time management. If a completion date is not assigned to your project, you will likely be asked to provide one and...