Amir Zakaria Consulting Group | Read . Utilize . Share . Repeat
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Read . Utilize . Share . Repeat

The growth and the popularity of online shopping have boosted the digital marketing and affiliate strategies. Affiliate marketing is an online marketing practice...

Technological advancements have started to demand the need for information systems to survive in the business world. There is an inherent need to...

  The lean startup methodology has been steadily gaining widespread popularity during the past few years. As part of this trend, startup accelerator programs...

Waste Management Waste is a guaranteed component of any urbanised landscape and the management of waste has existed for centuries. Propelled by an economic...

Sustainable materials management Effectively identifying and analyzing materials are key procedures for breeding novel crop varieties because of the large quantities of materials and...

Business process management (BPM) Business process management is concerned with all management activities around business processes. In the past, activities in relation to business...

Customer Satisfaction and Customer Loyalty Satisfying customers is the ultimate goal of every business, due to its potential impact on repeat purchasing behaviour and...

Innovative and effective analytic techniques and technologies are required to operate, continuously and in real-time, on the data streams and other sources data (Jayanthi, 2016). Machine...

  Brand Slogan Brand Tagline Used only for one product, or one campaign Used for a company Advertise a specific aspect of a product or service Is used consistently...

Marketing automation involves a software platform that can be used to deliver content based on specific rules set by users. The objective is...

5S is more a practice than a technique used to establish and maintain the quality environment in an organization. It is basically a...

Sales-marketing interface (SMI) research aims to understand the interdependence between sales and marketing   in order to successfully develop and implement marketing strategies. Extant...

Customer journey mapping (CJM) is an increasingly popular strategic management tool praised by both academics and practitioners for its usefulness in understanding an...

Traditionally, the Balanced Scorecard (BSC) divides an organization into four perspectives: financial perspective, customer perspective, internal process perspective, and learning and growth perspective...

Six sigma is a business management strategy that allows companies to drastically improve their bottom line by designing and monitoring everyday business activities...

The RFID (Radio Frequency IDentification) technology is a well-known wireless application for traceability, logistics, and access control. It became ubiquitous in industry and...

Manufacturing Resource Planning (MRPII) is the most widespread planning method in the world. MRP and then MRPII were developed in the 1970s. It...

You may not be promoted to a manager position but you will definitely need to plan the way your time will be spent,...

Data mining is the process of knowledge discovery in datasets (Roiger, 2017). It summarizes all analysis procedures required in order to identify interesting...

The European Award of Quality (EFQM model) is a largely known model, which an institution can apply in order to implement Total Quality...

TPM TPM is composed by the first English letters of Total Productive Maintenance. Nakajima (1988), had given the original approach of TPM, defined it...

Business Process Reengineering Business process reengineering (BPR) is identified as one of the most important solutions for organizational improvements in all performance measures of...

The essence of benchmarking is the process of identifying the highest standards of excellence for products, services, or processes, and then making the...

Total Quality Management (TQM) “often is defined as the continuous improvement of processes by all employees in the organization to better meet the...

ERP systems became popular with large organizations in the 1990s. In 2000, Gartner group published an article titled "ERP is dead, long live...

The companies, which compete in the rapidly changing industries, are always trying to fulfill the demands of their customers. Global markets are guiding...

Business process management is concerned with all management activities around business processes. In the past, activities in relation to business process management have...

Knowledge management is a discipline and function in which knowledge is created, acquired, shared, codified, and utilized through an enabling environment to increase...

To some extent this is a new idea, a largely untried way to perpetually tap concerns of work forces in the cause of...

Customer engagement is a buzzword in today's business landscape. It is a key driver of a firm's long-term success. Marketers overwhelmingly agree that engaged...

Notion of experience included in the marketing and consumption is firstly revealed by Holbrook & Hirshman (1982). In the consumer behavior literature, the...

Over the years, researchers have tried to define the concept of experience which, anyway, remains loose given the complexity and multifaceted nature of...

One emerging new discipline is called neuromarketing, which is the study of consumers' attitudes towards and reactions to products through neurological and biological...

"Conversion Rate Optimization (CRO) is the art and science of getting people to act once they arrive on your website,” says Tim Ash,...

Quality control is essential for improving any manufacturing process. It encourages quality consciousness among workers, enables a more efficient utilization of resources and...

You might be one of those people who mistaken the concept of marketing plan and marketing strategy. I would like to make a very...

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth September 26, 2017 by W. Chan Kim  (Author),‎ Renée Mauborgne  (Author) NEW YORK TIMES BESTSELLER #1 WALL STREET...