Amir Zakaria Consulting Group | Read . Utilize . Share . Repeat
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Read . Utilize . Share . Repeat

Increasing automation of manufacturing has changed the relationship between workers and the technology employed to get work done. Cognitive work is replacing manual...

In the extant literature, management innovation is argued to be very ambiguous and hard to replicate, and hence is more likely to lead...

In the contemporary competitive, complex and changing global business environment, firms are being challenged to adopt business models that enable them to address...

A main purpose of systems analysis is to collect all relevant information about the universe of discourse [01]; these facts are primarily about...

The resource-based view (RBV) emphasizes that firms’ resources are an essential factor that influence competitive advantage and performance. According to RBV, firms control...

Family business researchers highlight several unique characteristics of family businesses that allow them to strategically organise their business activities efficiently and effectively. Hoffman...

The strategic management literature provides several typologies of business strategy orientations to describe how a firm could develop sustainable competitive advantages in an...

The literature on business incubators focuses mostly on the organizational entity which performs a set of activities or services for incubated firms, such...

Strategic niches are protected spaces for emerging technologies, where expectations are articulated, social networks built, and learning occurs. Although Strategic Niche Management (SNM)...

Organizational cognition is a system and process aims at the improvement of organizational learning and development. It subsumes attention, leadership, culture, structure, empowerment,...

Green brands are, first of all, brands. Therefore, we need to base our analysis in the brand concept. Brands are meaningful systems, incorporating...

Having a correct view on how a project is performing during its execution has a profound impact on the quality of the decisions...

Strategic management is defined as the science and art of formulating, implementing and evaluating cross-functional decisions to help an organization achieve its long...

Gamification has rapidly become a trend in the marketing field. Some marketers think of gamification as a new name for old marketing tools...

The interdisciplinary scientific study of psychology, computational science, linguistics, philosophy and neuroscience to understand the human mind has been defined as cognitive sciences (MIT, 2018). The application...

Similar to related work on social media marketing, where social media as a tool or platform is distinguished from social media marketing (e.g.,...

Learning and memory serve a critical function in allowing organisms to alter their behavior in the face of changing environments (Maren, 2008). Learning and memory are...

Brand orientation refers to “an approach in which the processes of the organization revolve around the creation, development, and protection of brand identity...

Prior theory on creativity argues that people can be highly creative when they begin with a well-defined problem and then engage in a...

Green marketing consists in the activities conceived to produce and facilitate the commercialization of products or services to satisfy human desires and needs,...

The decision theory studying control problems for systems of various nature (technical, biological, socio-economic) has become independent science branch during last decades. The...

Internationalization is a process that almost everybody in one way or another has experienced in the first decade of this century. The World...

The brand is very important for the company as it depicts the identity and the image of the company itself. Before the companies...

Intelligent Tutoring System An Intelligent Team Tutoring System was built for a two-person collaborative task. This collaborative problem solving task required significant communication to achieve the...

Ergonomics is defined as the study of designing or arranging workplaces, products and systems for useful purposes (Turhan et al. 2015; Wears and...

The literature on sponsored content is relatively comprehensive. There are different understandings and definitions of sponsored content that often correspond to the topic...

The term user-generated content is used broadly and can be applied to very different media types, which can be a problem when trying...

Human Factors Engineering (HFE) studies interactions between people and systems, that is, tools, technologies, organization, environment and tasks, and then identifies where this...

Stories are structured, written, oral or visual explanations that de-scribe the how and why of one or multiple incidents revolving around human actions...

Circular economy (CE) provides a powerful approach to combat environmental challenges and promote sustainable development (Korhonen et al., 2018). Some developed European as...

Safety and reliability are rigorously assessed during the design of dependable systems. Safety-critical systems are an integral part of our life. When they fail,...

Accidents occur because of a plethora of causation agents and conditions, which interact with one other in complex ways, leading to events that...

According to Kotler and Armstrong (2014, p. 192), companies today “cannot appeal to all buyers in the marketplace,” and “must design customer-driven marketing...

More and more researchers in Human Reliability Analysis (HRA) tend to think it needs to be an integration of different disciplines such as...

Program development is a complex, iterative process involving multiple steps and decision points. Program development is a multifaceted, iterative process comprised of multiple...

Brand love is defined as a consumer's emotional attachment to and identification with a particular trade name or a brand (Aro et al.,...

A brand provides both functional and experiential values which are often resulted from brand experience (Cleff et al., 2014). Brand experience refers to...