Amir Zakaria Marketing Branding Agency | Read . Utilize . Share . Repeat
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Read . Utilize . Share . Repeat

Brand love is defined as a consumer's emotional attachment to and identification with a particular trade name or a brand (Aro et al.,...

A brand provides both functional and experiential values which are often resulted from brand experience (Cleff et al., 2014). Brand experience refers to...

In 1981, Weitz developed the Contingency Model as a guide for research aimed at uncovering ideal selling behaviors that yield effective customer interactions....

Social media provides an opportunity for services to strengthen branding and connect to customers. In particular, marketers encourage customers to engage with brand...

The importance of remanufacturing has been increasing since stricter regulations on protecting the environment were enforced. Remanufacturing is considered as the main means...

Brand names can send signals on product quality, performance, reliability, and reputation (Aaker, 1997; Brexendorf, Bayus, & Keller, 2015). These signals may help...

Although construction is a project-based industry, management focus has recently shifted from projects to project portfolios to meet strategic objectives of companies that...

Brand signature is an original, distinctive design based on the brand personality and identity that is carried across all brand communications. It comprises...

The main problem of small companies in a global market is to be recognized by potential customers and provide them the products at...

Consumer behavior refers to the acquisition, consumption, and disposal of time and offerings (goods, services, and ideas) by decision-making units. Consumer behavior is...

"Cloud manufacturing is a service oriented manufacturing model that virtualizes manufacturing resources and capabilities into on-demand services accessed through the manufacturing cloud. This...

Over the past few decades, there has been growing interest in sustainability assessment as an essential tool towards sustainable development. The standard definition...

Community marketing brings the unique opportunity to put together the best bits of thought leadership, content marketing and social media, with a real...

Determining the impact of changes on other development artifacts is called change impact analysis. One of the critical issues that an organization faces is...

The growth and the popularity of online shopping have boosted the digital marketing and affiliate strategies. Affiliate marketing is an online marketing practice...

Technological advancements have started to demand the need for information systems to survive in the business world. There is an inherent need to...

  The lean startup methodology has been steadily gaining widespread popularity during the past few years. As part of this trend, startup accelerator programs...

Waste Management Waste is a guaranteed component of any urbanised landscape and the management of waste has existed for centuries. Propelled by an economic...

Sustainable materials management Effectively identifying and analyzing materials are key procedures for breeding novel crop varieties because of the large quantities of materials and...

Business process management (BPM) Business process management is concerned with all management activities around business processes. In the past, activities in relation to business...

Customer Satisfaction and Customer Loyalty Satisfying customers is the ultimate goal of every business, due to its potential impact on repeat purchasing behaviour and...

Innovative and effective analytic techniques and technologies are required to operate, continuously and in real-time, on the data streams and other sources data (Jayanthi, 2016). Machine...

  Brand Slogan Brand Tagline Used only for one product, or one campaign Used for a company Advertise a specific aspect of a product or service Is used consistently...

Marketing automation involves a software platform that can be used to deliver content based on specific rules set by users. The objective is...

5S is more a practice than a technique used to establish and maintain the quality environment in an organization. It is basically a...

Sales-marketing interface (SMI) research aims to understand the interdependence between sales and marketing   in order to successfully develop and implement marketing strategies. Extant...

Customer journey mapping (CJM) is an increasingly popular strategic management tool praised by both academics and practitioners for its usefulness in understanding an...

Traditionally, the Balanced Scorecard (BSC) divides an organization into four perspectives: financial perspective, customer perspective, internal process perspective, and learning and growth perspective...

Six sigma is a business management strategy that allows companies to drastically improve their bottom line by designing and monitoring everyday business activities...

The RFID (Radio Frequency IDentification) technology is a well-known wireless application for traceability, logistics, and access control. It became ubiquitous in industry and...

Manufacturing Resource Planning (MRPII) is the most widespread planning method in the world. MRP and then MRPII were developed in the 1970s. It...

You may not be promoted to a manager position but you will definitely need to plan the way your time will be spent,...

Data mining is the process of knowledge discovery in datasets (Roiger, 2017). It summarizes all analysis procedures required in order to identify interesting...

The European Award of Quality (EFQM model) is a largely known model, which an institution can apply in order to implement Total Quality...

TPM TPM is composed by the first English letters of Total Productive Maintenance. Nakajima (1988), had given the original approach of TPM, defined it...

Business Process Reengineering Business process reengineering (BPR) is identified as one of the most important solutions for organizational improvements in all performance measures of...

The essence of benchmarking is the process of identifying the highest standards of excellence for products, services, or processes, and then making the...

Total Quality Management (TQM) “often is defined as the continuous improvement of processes by all employees in the organization to better meet the...

ERP systems became popular with large organizations in the 1990s. In 2000, Gartner group published an article titled "ERP is dead, long live...