Amir Zakaria Marketing Branding Agency | Read . Utilize . Share . Repeat
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Read . Utilize . Share . Repeat

The essence of benchmarking is the process of identifying the highest standards of excellence for products, services, or processes, and then making the...

Total Quality Management (TQM) “often is defined as the continuous improvement of processes by all employees in the organization to better meet the...

ERP systems became popular with large organizations in the 1990s. In 2000, Gartner group published an article titled "ERP is dead, long live...

The companies, which compete in the rapidly changing industries, are always trying to fulfill the demands of their customers. Global markets are guiding...

Business process management is concerned with all management activities around business processes. In the past, activities in relation to business process management have...

Knowledge management is a discipline and function in which knowledge is created, acquired, shared, codified, and utilized through an enabling environment to increase...

To some extent this is a new idea, a largely untried way to perpetually tap concerns of work forces in the cause of...

Customer engagement is a buzzword in today's business landscape. It is a key driver of a firm's long-term success. Marketers overwhelmingly agree that engaged...

Notion of experience included in the marketing and consumption is firstly revealed by Holbrook & Hirshman (1982). In the consumer behavior literature, the...

Over the years, researchers have tried to define the concept of experience which, anyway, remains loose given the complexity and multifaceted nature of...

One emerging new discipline is called neuromarketing, which is the study of consumers' attitudes towards and reactions to products through neurological and biological...

"Conversion Rate Optimization (CRO) is the art and science of getting people to act once they arrive on your website,” says Tim Ash,...

Quality control is essential for improving any manufacturing process. It encourages quality consciousness among workers, enables a more efficient utilization of resources and...

You might be one of those people who mistaken the concept of marketing plan and marketing strategy. I would like to make a very...

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth September 26, 2017 by W. Chan Kim  (Author),‎ Renée Mauborgne  (Author) NEW YORK TIMES BESTSELLER #1 WALL STREET...

Marketing communication has become more important than ever before because of the building strong relationships with customers. Relationship marketing should be basis for...

 See what was trending in 2017 - Global  Searches Hurricane Irma iPhone 8 iPhone X Matt Lauer Meghan Markle Actors Meghan Markle Kevin Spacey Gal Gadot ...

In a business firm, sales and marketing are customer-facing functions that perform distinctly different activities (Homburg & Jensen, 2007; Kotler, Rackham, & Krishnaswamy,...

Firms in various markets such as health care, financial services, software, consumer goods, etc. spend a significant amount of money on corporate social...

Marketers must now deal with the dual demands of globalized and localized marketing and communication programs (Habibi, Laroche, & Richard, 2016). The study of...

New perspectives are needed on the role of ethnic marketing in a changing world, where borders are losing their traditional protective function, markets...

The successful diffusion of broadband services has substantially contributed to economic growth in the last decade. Broadband markets are now in the maturity...

Corporate Branding Branding in corporate context, can be defined as "systematically planned and implemented process of creating and maintaining a favourable image and consequently...

An important concept within destination branding is destination brand equity (e.g. Cai, 2002; Gartner, 2014; Konecnik & Gartner, 2007). The most widely cited...

Tourist destinations can be considered products (Boo, Busser, & Baloglu, 2009; Yoon & Uysal, 2005) that destination marketing organizations (DMOs) must adequately manage...

Given the idea that several stakeholders can contribute to the construction of brand identity, there is a degree of confusion between brand identity,...

Commonly defined as the identification of groups of customers with similar characteristics or needs who are likely to exhibit similar purchase behavior (Smith,...

Places, regardless of scale (country, city or smaller place) or perspective adopted (solely as a tourism destination or a wider perspective), are extremely...

Game theory is a mathematical theory concerned with the optimum choice of strategy in situations involving a conflict of interest pioneered by John...

  Virtual reality (VR) is a topic that is expanding rapidly both in terms of technological advances and the domains of its applications. While VR...

"AR" […] describes the concept of augmenting a view of the real world with 2D images or 3D objects […]." (Woods et al.,...

Types of business events are meeting, incentive, conference and exhibition or commonly known as MICE (Noor, 2013:24). Business Events consist of activities frequently...

Digital technologies and devices such as smartphones, smart products, the Internet of Things (IoT), Artificial Intelligence, and deep learning all promise significant transformations...

The associated electronic marketing (e-marketing) refers to the use of digital media such as web, e-mail, wireless media, but it also includes electronic...

According to a white paper by ExactTarget’s Morgan Stewart, email usage is still on the rise. Though some users have added social media,...

The growing importance of technologies in today's information economy has created a significant interest among academia and industry worldwide for understanding and delivering...