Amir Zakaria Consulting Group | اميرذكريا
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اميرذكريا Tag

The decision theory studying control problems for systems of various nature (technical, biological, socio-economic) has become independent science branch during last decades. The decision   theory   actively   uses   methods   of   mathematics, psychology, informatics. The cognitive simulation is one of the new approaches of modern decision theory....

The literature on sponsored content is relatively comprehensive. There are different understandings and definitions of sponsored content that often correspond to the topic of the respective study. This study follows the definition of Boerman and colleagues (2014, p. 215) describing sponsored content as “(…) the...

The term user-generated content is used broadly and can be applied to very different media types, which can be a problem when trying to compare different user-generated content studies with each other. One form of user-generated content that has been researched are reviews, with studies...

Circular economy (CE) provides a powerful approach to combat environmental challenges and promote sustainable development (Korhonen et al., 2018). Some developed European as well as Asian countries have advanced in the development of policies that sup- port the CE in their society (Ormazabal et al.,...

According to Kotler and Armstrong (2014, p. 192), companies today “cannot appeal to all buyers in the marketplace,” and “must design customer-driven marketing strategies that build the right relationships with the right customers” and the main steps in designing a customer-driven strategy include segmentation, targeting,...

Consumer behavior refers to the acquisition, consumption, and disposal of time and offerings (goods, services, and ideas) by decision-making units. Consumer behavior is pervasive and universal involving, as it does, choices made during the waking moments of virtually all human beings in all societies and...