Amir Zakaria Consulting Group | Advertising
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Advertising Tag

Consumer behavior refers to the acquisition, consumption, and disposal of time and offerings (goods, services, and ideas) by decision-making units. Consumer behavior is pervasive and universal involving, as it does, choices made during the waking moments of virtually all human beings in all societies and...

The growth and the popularity of online shopping have boosted the digital marketing and affiliate strategies. Affiliate marketing is an online marketing practice that promotes the goods and services of other businesses to earn commissions and sales leads and is considered a promising method (Dwivedi...

As compared to the traditional advertising, word-of-mouth (WOM) communications have striking advantages such as significantly lower cost and much faster propagation, and this is especially the case with the popularity of online social networks. Word-of-mouth (WOM) communications are a pervasive and intriguing phenomenon. It has been...

Advertising is a nonpersonal communication that is paid for and identified by a specific sponsor. Advertising by definition requires a message to communicate and some type of media platform to deliver the message. Marketing messaging is required for all promotional elements, which is why the...