Amir Zakaria Consulting Group | AR
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AR Tag

Similar to related work on social media marketing, where social media as a tool or platform is distinguished from social media marketing (e.g., Felix et al., 2017), we explicitly differentiate between AR and AR marketing. AR describes the visual alignment of virtual content with real-world...

"AR" […] describes the concept of augmenting a view of the real world with 2D images or 3D objects […]." (Woods et al., 2004, p. 230). Augmented Reality (hereafter, AR) makes reference to the real-time perception of an environmental setting that has been enhanced by means...