Amir Zakaria Consulting Group | brand attributes
815
archive,tag,tag-brand-attributes,tag-815,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-10.0,wpb-js-composer js-comp-ver-4.12,vc_responsive

brand attributes Tag

15 Nov

Posted at 12:54h in Blog by
2 Likes

Green brands are, first of all, brands. Therefore, we need to base our analysis in the brand concept. Brands are meaningful systems, incorporating values, ideas, associations, feelings and emotions which constitute a more or less cohesive identity [51, 52, 53]. With this in mind, brands...