Amir Zakaria Consulting Group | Branding
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Branding Tag

Social media provides an opportunity for services to strengthen branding and connect to customers. In particular, marketers encourage customers to engage with brand content in order  to  build  better  brand awareness, loyalty and relationships (Hajli, Shanmugam, Papagiannidis, Zahay, & Richard, 2017). Thus, one of the...

  Brand Slogan Brand Tagline Used only for one product, or one campaign Used for a company Advertise a specific aspect of a product or service Is used consistently for a company as a whole Change regularly Used consistently Product tagline Company tagline Position a brand Don`t position a brand Usually reasons to buy Usually transfer feeling    ...

Branding is an effective tool for companies to identify and differentiate products or services in consumers' minds. Branding is a marketing strategy widely used to improve firm performance (Hsu, Oh, & Assaf, 2011; Liu et al., 2012; Mizik, 2014). The literature highlights building a strong...