Amir Zakaria Consulting Group | communication
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communication Tag

The RFID (Radio Frequency IDentification) technology is a well-known wireless application for traceability, logistics, and access control. It became ubiquitous in industry and our daily life (ticketing, payment, passports, car keys, etc.). RFID is nowadays a standardized technology; its inherent advantages, which are unitary, identification,...

Social media is gaining importance as a component of marketing strategies (Li et al, 2017). Social media has become the most popular communication tool for both service providers and consumers. On the one hand, service providers see social media as a marketing channel to increase...

Advertising is a nonpersonal communication that is paid for and identified by a specific sponsor. Advertising by definition requires a message to communicate and some type of media platform to deliver the message. Marketing messaging is required for all promotional elements, which is why the...