Amir Zakaria Consulting Group | competitive advantage
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competitive advantage Tag

In the extant literature, management innovation is argued to be very ambiguous and hard to replicate, and hence is more likely to lead to sustainable competitive advantage (Lin, Su, & Higgins, 2016). Management innovation constitutes the rules and routines by which work gets done inside...

The resource-based view (RBV) emphasizes that firms’ resources are an essential factor that influence competitive advantage and performance. According to RBV, firms control certain resources under various categories that can potentially contribute towards enhanced performance.  Prior studies verify firms possess resources that provide the potential...

Knowledge management is a discipline and function in which knowledge is created, acquired, shared, codified, and utilized through an enabling environment to increase innovation and organizational performance (Andreeva & Kianto, 2011; Hajir, Obeidat, Al-dalahmeh, & Masa'deh, 2015; Zack et al., 2009). KM is an increasingly important...

The successful diffusion of broadband services has substantially contributed to economic growth in the last decade. Broadband markets are now in the maturity phase and therefore, competition for customers is intense. However, while companies invest heavily on customer acquisition, there are few efforts for customer...

Corporate Branding Branding in corporate context, can be defined as "systematically planned and implemented process of creating and maintaining a favourable image and consequently a favourable reputation for the company as a whole by sending signals to all stakeholders and by managing behavior, communication, and symbolism"...

An important concept within destination branding is destination brand equity (e.g. Cai, 2002; Gartner, 2014; Konecnik & Gartner, 2007). The most widely cited definition of brand equity is given by Aaker (1991, p.16) as 'the set of assets (and liabilities) linked to a brand's name...