Amir Zakaria Consulting Group | customer satisfaction
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customer satisfaction Tag

Customer Satisfaction and Customer Loyalty Satisfying customers is the ultimate goal of every business, due to its potential impact on repeat purchasing behaviour and profits (Kim, Li, & Brymer, 2016; Ryu et al., 2012). The definition and conceptualization of customer satisfaction varies throughout marketing literature. For...

Six sigma is a business management strategy that allows companies to drastically improve their bottom line by designing and monitoring everyday business activities in ways that minimize waste and resources, while increasing customer satisfaction. The usual quality control programs focus on detecting and correcting commercial,...

Business Process Reengineering Business process reengineering (BPR) is identified as one of the most important solutions for organizational improvements in all performance measures of business processes. However, high failure rates 70% is reported about using it the most important reason that caused the failure is the...

Firms in various markets such as health care, financial services, software, consumer goods, etc. spend a significant amount of money on corporate social responsibility (CSR) activities. Recently Financial Times (2014) reported that the Fortune 500 companies have spent more than $15 billion on CSR, and...