Amir Zakaria Consulting Group | Customer
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Customer Tag

Customer Satisfaction and Customer Loyalty Satisfying customers is the ultimate goal of every business, due to its potential impact on repeat purchasing behaviour and profits (Kim, Li, & Brymer, 2016; Ryu et al., 2012). The definition and conceptualization of customer satisfaction varies throughout marketing literature. For...

Sales-marketing interface (SMI) research aims to understand the interdependence between sales and marketing   in order to successfully develop and implement marketing strategies. Extant SMI research has emphasized the fact that sales and mar keting   are   the    two    primary    customer-facing functions  (Rouziès & Hulland, 2014), which...

In the early 2000s, several practitioners and authors have predicted the overshadowing of customer relationship management (CRM) systems by what is called enterprise resource planning systems II (ERP II). ERP II was envisioned to virtually cover all the processes within organizations from supply chain, CRM,...