Amir Zakaria Consulting Group | customers
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customers Tag

A brand provides both functional and experiential values which are often resulted from brand experience (Cleff et al., 2014). Brand experience refers to consumers' purchase and consumption experiences with the brand and the organization, as well as to the brand influence on non-consumers (Khan and...

Social media provides an opportunity for services to strengthen branding and connect to customers. In particular, marketers encourage customers to engage with brand content in order  to  build  better  brand awareness, loyalty and relationships (Hajli, Shanmugam, Papagiannidis, Zahay, & Richard, 2017). Thus, one of the...

Marketing automation involves a software platform that can be used to deliver content based on specific rules set by users. The objective is to attract, build and maintain trust with current and prospective customers by automatically personalizing relevant and useful content to meet their specific...