Amir Zakaria Consulting Group | Gamification
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Gamification Tag

Gamification has rapidly become a trend in the marketing field. Some marketers think of gamification as a new name for old marketing tools or as a new way of exploiting customers. In contrast, others regard it as a valid way to improve the value of...

Gamification has become a fast-emerging practice in the business world, with a growing number of organizations adopting gaming techniques and game-style rewards in order to increase customer engagement (Yang et al, 2017). The term gamification first appeared in 2008 (Deterding et al. 2011) and has...