Amir Zakaria Consulting Group | green marketing
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green marketing Tag

Green marketing consists in the activities conceived to produce and facilitate the commercialization of products or services to satisfy human desires and needs, yet causing a minimum impact in the environment [7]. Product and package modifications, as well as changes in manufacturing processes and advertising,...

As green marketing becomes an essential tool for sustainable business strategy, companies are adopting green marketing practices to achieve better business performance (Papadas et al, 2017). As a result, the number of companies developing green products has been rapidly growing and consumers have shown an...