Amir Zakaria Consulting Group | Innovation
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Innovation Tag

Knowledge management is a discipline and function in which knowledge is created, acquired, shared, codified, and utilized through an enabling environment to increase innovation and organizational performance (Andreeva & Kianto, 2011; Hajir, Obeidat, Al-dalahmeh, & Masa'deh, 2015; Zack et al., 2009). KM is an increasingly important...

Intelligent marketing strategy (IMS) is a source of think-tank or pool of creativity, innovation and knowledge creation. IMS can play mutual important role for organizational success. In one hand it can provide requirements of sustainable competitive advantage (SCA) and in the other hand it can...