Amir Zakaria Consulting Group | Loyalty
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Loyalty Tag

Firms in various markets such as health care, financial services, software, consumer goods, etc. spend a significant amount of money on corporate social responsibility (CSR) activities. Recently Financial Times (2014) reported that the Fortune 500 companies have spent more than $15 billion on CSR, and...

Tourist destinations can be considered products (Boo, Busser, & Baloglu, 2009; Yoon & Uysal, 2005) that destination marketing organizations (DMOs) must adequately manage to attract visitors and build loyalty. To that end, in a global and competitive environment such as the current one, having a...

Gamification has become a fast-emerging practice in the business world, with a growing number of organizations adopting gaming techniques and game-style rewards in order to increase customer engagement (Yang et al, 2017). The term gamification first appeared in 2008 (Deterding et al. 2011) and has...