Amir Zakaria Consulting Group | marketing strategy
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marketing strategy Tag

You might be one of those people who mistaken the concept of marketing plan and marketing strategy. I would like to make a very simple and concise explanation of the difference between these two. Actually, the difference is like this: Marketing Strategy Your marketing strategy is an explanation...

Life cycle marketing strategy is emerging as a way for firms to enhance new product development efforts whilst managing ecological impacts. Such pursuits combining life cycle assessment and ecological marketing offer promise when it comes to assisting firms to decrease product based ecological impacts. Life cycle...

The prime role of marketing strategy is to achieve competitive advantage (Slater and Olson, 2001; Ansary, 2006). Therefore marketing strategy is important component of strategy which cannot be overlooked. Marketing strategies play two important roles to sustain competitive advantage: (1) encourage customers to return (according...

Intelligent marketing strategy (IMS) is a source of think-tank or pool of creativity, innovation and knowledge creation. IMS can play mutual important role for organizational success. In one hand it can provide requirements of sustainable competitive advantage (SCA) and in the other hand it can...