Amir Zakaria Consulting Group | Marketing
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Marketing Tag

Gamification has rapidly become a trend in the marketing field. Some marketers think of gamification as a new name for old marketing tools or as a new way of exploiting customers. In contrast, others regard it as a valid way to improve the value of...

Similar to related work on social media marketing, where social media as a tool or platform is distinguished from social media marketing (e.g., Felix et al., 2017), we explicitly differentiate between AR and AR marketing. AR describes the visual alignment of virtual content with real-world...

Green marketing consists in the activities conceived to produce and facilitate the commercialization of products or services to satisfy human desires and needs, yet causing a minimum impact in the environment [7]. Product and package modifications, as well as changes in manufacturing processes and advertising,...

Stories are structured, written, oral or visual explanations that de-scribe the how and why of one or multiple incidents revolving around human actions or character-based events (Snowden, 1999). Structurally, stories must entail a plot, characters, a climax, and an end state (Van Laer, de Ruyter,...

Customer Satisfaction and Customer Loyalty Satisfying customers is the ultimate goal of every business, due to its potential impact on repeat purchasing behaviour and profits (Kim, Li, & Brymer, 2016; Ryu et al., 2012). The definition and conceptualization of customer satisfaction varies throughout marketing literature. For...

Sales-marketing interface (SMI) research aims to understand the interdependence between sales and marketing   in order to successfully develop and implement marketing strategies. Extant SMI research has emphasized the fact that sales and mar keting   are   the    two    primary    customer-facing functions  (Rouziès & Hulland, 2014), which...

Business Process Reengineering Business process reengineering (BPR) is identified as one of the most important solutions for organizational improvements in all performance measures of business processes. However, high failure rates 70% is reported about using it the most important reason that caused the failure is the...

Notion of experience included in the marketing and consumption is firstly revealed by Holbrook & Hirshman (1982). In the consumer behavior literature, the consumer is regarded as rational decision-maker in the information process perspective. The conventional research ignores consumption experience as an important aspect. Holbrook...

You might be one of those people who mistaken the concept of marketing plan and marketing strategy. I would like to make a very simple and concise explanation of the difference between these two. Actually, the difference is like this: Marketing Strategy Your marketing strategy is an explanation...