Amir Zakaria Consulting Group | SMI
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SMI Tag

Sales-marketing interface (SMI) research aims to understand the interdependence between sales and marketing   in order to successfully develop and implement marketing strategies. Extant SMI research has emphasized the fact that sales and mar keting   are   the    two    primary    customer-facing functions  (Rouziès & Hulland, 2014), which...

In a business firm, sales and marketing are customer-facing functions that perform distinctly different activities (Homburg & Jensen, 2007; Kotler, Rackham, & Krishnaswamy, 2006). Existing literature suggests that in a large number of organizations, marketing is typically responsible for strategy development (e.g., building a consistent...