Amir Zakaria Consulting Group | Strategy
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Strategy Tag

There is not an agreed definition about what performance measurement is [1], [2]. Neely et al. [2] define it as “the process of quantifying the efficiency and effectiveness of action”. There are a number of frameworks for measuring the performance of an organization. Among them,...

Strategic management is defined as the science and art of formulating, implementing and evaluating cross-functional decisions to help an organization achieve its long term goals (Burgelman et al., 2008). The process consists of three phases: strategy formulation, implementation and evaluation (David and Hall, 2008). Environment...

Community marketing brings the unique opportunity to put together the best bits of thought leadership, content marketing and social media, with a real focus on people. Community marketing is a strategy that involves forming an engaging brand presence in order to interact with a community of...

Traditionally, the Balanced Scorecard (BSC) divides an organization into four perspectives: financial perspective, customer perspective, internal process perspective, and learning and growth perspective (Kaplan and Norton, 1997). Lawrence (2002) indicates that in each of its perspectives, the BSC provides answers to four relevant questions: How does...

Six sigma is a business management strategy that allows companies to drastically improve their bottom line by designing and monitoring everyday business activities in ways that minimize waste and resources, while increasing customer satisfaction. The usual quality control programs focus on detecting and correcting commercial,...

The companies, which compete in the rapidly changing industries, are always trying to fulfill the demands of their customers. Global markets are guiding the companies to create versatile supply for the customers’ growing demands, and that creates fierce competitions in the existing industries (Rafique et...

You might be one of those people who mistaken the concept of marketing plan and marketing strategy. I would like to make a very simple and concise explanation of the difference between these two. Actually, the difference is like this: Marketing Strategy Your marketing strategy is an explanation...

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth September 26, 2017 by W. Chan Kim  (Author),‎ Renée Mauborgne  (Author) NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors...

Tourist destinations can be considered products (Boo, Busser, & Baloglu, 2009; Yoon & Uysal, 2005) that destination marketing organizations (DMOs) must adequately manage to attract visitors and build loyalty. To that end, in a global and competitive environment such as the current one, having a...