Posted at 10:59h
in
Blog
by Amir Zakaria
Similar to related work on social media marketing, where social media as a tool or platform is distinguished from social media marketing (e.g., Felix et al., 2017), we explicitly differentiate between AR and AR marketing. AR describes the visual alignment of virtual content with real-world...
Posted at 11:32h
in
Blog
by Amir Zakaria
Virtual reality (VR) is a topic that is expanding rapidly both in terms of technological advances and the domains of its applications.
While VR has been around since the late 1960s, recent developments in VR platforms, devices, and hypermedia content production tools have allowed for the...
