Posted at 11:02h
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Blog
by Amir Zakaria
Community marketing brings the unique opportunity to put together the best bits of thought leadership, content marketing and social media, with a real focus on people. Community marketing is a strategy that involves forming an engaging brand presence in order to interact with a community of...
Posted at 06:16h
in
Blog
by Amir Zakaria
Customer Satisfaction and Customer Loyalty
Satisfying customers is the ultimate goal of every business, due to its potential impact on repeat purchasing behaviour and profits (Kim, Li, & Brymer, 2016; Ryu et al., 2012). The definition and conceptualization of customer satisfaction varies throughout marketing literature. For...