Amir Zakaria Consulting Group | word of mouth
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word of mouth Tag

Community marketing brings the unique opportunity to put together the best bits of thought leadership, content marketing and social media, with a real focus on people. Community marketing is a strategy that involves forming an engaging brand presence in order to interact with a community of...

Customer Satisfaction and Customer Loyalty Satisfying customers is the ultimate goal of every business, due to its potential impact on repeat purchasing behaviour and profits (Kim, Li, & Brymer, 2016; Ryu et al., 2012). The definition and conceptualization of customer satisfaction varies throughout marketing literature. For...